When you are just starting out in business, you want to use as many avenues as possible to spread the word. You have set up a Twitter account and a Facebook page. You’re active on LinkedIn and Google+, but now what? Simply having accounts with these services is not enough. You need to know how to use them and when. Here are five quick tips to help you get the most out of social media in promoting your business.
Tip 1: Uses Relevant Images
We are all visual creatures. That is why no matter which platform you use, images are better than text alone. Images draw the eye and act as a great introduction to what you have to say. You don’t need to spend a fortune on images either. If you can take relevant photographs, you will own the copyright and benefit from the uniqueness. Otherwise, there are plenty of websites where photographs are freely available. Videos are even better. Video represents less than 5% of uploaded web content but over 95% of viewed web content.
You may already know about Twitter hashtags. After all, it is how the site and users learn what is trending. But did you know that for the last 2 years, Facebook has had this function too? You can build an audience by using tags relevant to your business. Examples include #artdesigns #PersonalTrainerInGlasgow. Users do surf through tags, and businesses and users alike are wise to how to use them. Although you are unlikely to hit their “trending” feed, it is a way by which businesses engage with their customers and broader relevant audience.
Tip 3: Set Questions For Your Audience
The best way that businesses can interact with their audience – and this applies regardless of their size – is to interact. This means by asking questions. It doesn’t even have to be about your business, although there is no harm in making it slightly relevant. If you’re a personal trainer for example in Glasgow (like our example above), you could share third party articles to your page and ask questions such as “Hey runners! what is your favourite running route in Glasgow or the surrounding area?” Ensure that you respond. The personal touch builds rapport and ensures your customers come back.
Tip 4: Get The Balance Right
Of course you need to self-promote; otherwise, you would be using these platforms purely as a hobby. Yet oversharing can have potential customers reaching for the “unfollow” button or equivalent. It is important that you strike the balance when building your audience between promoting your services and engagement. A good rule of thumb that most marketers use is the 80-20 rule. 80% on relevant general interest and engagement, and 20% promotion of your services. Customers don’t want to be bombarded with your content, but a gentle occasional reminder is always helpful.
Tip 5: Tailor Your Posts To The Platform
Always remember that Twitter has a 140-character limit. That means if you include a hyperlink, you’ve already used 20-25% (on average) of your limit. Facebook users expect more lengthy introductions as there is the space to do so. Be conversational on Facebook, as the audience expect this. When introducing your post on LinkedIn, you are talking to a professional audience. The language, tone and style needs to be appropriate to a professional audience.
Measuring Your Success
As you progress in your business, and especially if social media is an important part of it, you may wish to examine your stats. Some third party software will keep track of which posts are and are not popular. They will also show you the best time to post and which engagement types work for you. Although these are not necessary, for some work from home businesses they may be useful.