Christmas is by the far the most promoted time of the year for business, entertainment, and just about everything else. The humble beginnings of the season are the now the culmination of the year and brings people together in many different ways. However, there are many that argue that Christmas marketing has engulfed the true traditions and meanings of the day. So what impact has Christmas marketing had on the seasonal event?
Christmas Marketing Has Helped Positive Values
For those that embrace all elements of Christmas marketing; from presents, to food, music, decorations, and anything else, they may argue that the ever-increasing scale of Christmas has helped spread the themes of family, charity, and goodwill. They could well point to the millions of families that get together exclusively for this one day of the year and how no other day manages to do so with such consistency. Without it, certain relatives and friends may simply fall out of touch.
Additionally, it could be suggested that the increase in charitable and considerate behaviour that happens at this time of year simply wouldn’t happen without the promotion of Christmas values. In a society that some may see as increasingly distant, the global awareness of Christmas is a major contributor in bringing it together with unfailing regularity each year. The messages that are portrayed through seasonal music and films may be superficial in some eyes, but they generally still focus on the values that are centred around selflessness, rather than the consumerism.
Ultimately, the ability for Christmas marketing to reach so many could be seen as a beneficial boost to spreading selfless values.
Christmas Marketing Has Neglected its Original Message
The counter argument to Christmas marketing is that it has engulfed the original meaning and story of Christmas. With so much focus on the corporate side of the holiday, the original story of the birth of Jesus Christ has become less significant. For many Christians, the potential diluting of their most significant religious holiday may be taken as an offence. Although many Christians may not find the idea of Christmas marketing unacceptable, they may feel it has become too dominant.
Another counter argument to Christmas marketing is that although it may promote positive messages, the generosity of people may not be entirely sincere. Instead of choosing to help others out of compassion, it could be influenced by wanting to keep up appearances or simply an excuse to do it only once a year. Furthermore, people are often giving gifts to those they are also expecting gifts back from, rather than giving to the less fortunate without an expectation of a benefit for themselves.
Essentially, many people feel the genuine religious and moral origins have become lost amongst the enormity of intense corporate Christmas marketing.
No matter how you view Christmas marketing there’s no doubt that for most people the holiday holds significant meaning. Whether it’s because of family, tradition, religion, or values, this time of year has an ability to bring people together in one way or another.